Business Softwares


The comprehensive accounting and invoicing software for small business owners and accountants.

Log in to Accounting Smarty Accounting


Smarty Deadlines automatically reminds you about all the tasks and upcoming statutory deadlines of your clients.

Coming Soon Smarty Deadlines


Modern customer relationship platform for start-ups and business owners to manage their sales and marketing.

Log in to CRM Smarty CRM

Email Marketing

Create promotional emails and automated campaigns. Perfect for busy entrepreneurs and start-ups.

Coming Soon Smarty Email Marketing

Grow Your Business - Shrink Your Workload

Smarty is a software company based in London, founded in 2013 and officialy launched in 2016. The intelligent software designed with entrepreneurs in mind, Smarty combines interface invoicing, email marketing automation and web design with data reporting, CRM, appointment setting and much more.

By combining everything into one piece of online software, businesses are able to save money on using multi-software, as well as training new employees on different systems. Software helps business owners with leads generation, sending email campaigns, sales opportunities, chasing payments and tasks management.

about Smarty software

Award and certification

Best CRM of the Year

For The Second Year Running Smarty Software Is Nominated For The Best CRM Product Of The Year

Smarty Software, the provider of the small business automation software, is second year running nominated for the CRM Product of the year by the Network Computing. The Awards are looking to recognise the solutions and solution providers which are helping organisations ...

Best CRM of the Year
Smarty shortlisted as The 50 most disruptive UK companies in 2017

Smarty shortlisted as The 50 most disruptive UK companies in 2017

Smarty Software has been shortlisted in a prestigious listing by the Real Business Magazine as one of the most disruptive UK companies in 2017 ‘The Future 50’...

The Future 50
Founder & CEO of Smarty Software

Dr Farhad Reyazat, Founder & CEO of Smarty Software

Farhad Reyazat (PhD in Risk Management) is a serial entrepreneur, investor and an academic lecturer. He is a founder and chairman of number of businesses including Smarty Software, B&F Services, Global Risk Management Group and Maison Vie. He is also an active investor in the UK based start-ups including The Market Mogul, York Cocoa House, Hugge, Plum Fintech and many more. Farhad was awarded his B.A. and M.S in Finance studies and went on to achieve his PhD in Risk Management from Southampton University after completing training courses in London Business School. Farhad has had over 15 years of experience in corporate banking where he played an important role including Chairman of a few investment and leasing companies in Europe & Middle East. ...

Inspiration Award
Smarty Software; One Of The 50 Most Disruptive European Startups In 2018

Smarty Software; One Of The 50 Most Disruptive European Startups In 2018

Smarty Software was a winner of the Tech City News Elevator Pitch Series 5 competition, whittled down from a fantastic group of 150 applicants by their team of expert dragons....

Tech City News Pitch Winner
The Unbound’s Most Disruptive European Start-up 2018

The Unbound’s Most Disruptive European Start-up 2018

The unbound50 Zone is the centrepiece of the startup exhibition area, where 50 of Europe’s most promising, cross-vertical startups showcase their technologies and vision. Powered by Lloyds Banking Group, the Zone provides a platform for entrepreneurs, corporates, governments and innovators alike to connect and network with partners to help initiate growth and collaboration.

Unbound London

Choose Your Smarty Product

Smarty Accounting

Smarty Accounting is like having your own in-house finance team (but without the cardigans). The system can monitor your bank account and remind clients about overdue payments, minimizing the amount of accounting work you do. As well as taking care of your pesky paperwork, Smarty Accounting lets you export detailed financial reports with a few clicks of your mouse.

  • Invoicing
  • VAT Reporting
  • Expenses tracking
  • Payment Follow up
Smarty CRM

Smarty’s CRM system is designed to help make managing and organising all your clients easier. CRM, or customer relationship management, may sound intimidating, however it is rather simple. All CRM entails is establishing and maintaining relationships with all your customers (still sounds daunting? That’s ok, it will get easier).

  • CRM and Activity
  • Calls & calls recording
  • Database
  • Connected to email marketing too
Smarty promotional

Email and promotional campaigns are arguably the most important tools that businesses use to stay in contact and communicate with their current and potential customers. While your business does not want to come across as spam-y towards customers, it is important to keep up communications. Try Smarty email to communicate regularly with your clients or set-up automated emails to save time.

  • Connected to your CRM
  • Autoresponders
  • Email campaigns & newsletters
  • Reports & analytics
Smarty Deadlines

Smarty Deadlines was designed in collaboration with accountancy firm to make sure we understand the needs and struggles of accountants and bookkeepers. You can now easily track the key client deadlines such as VAT, Corporation Tax, Payroll, PAYE payments, Annual Returns, CIS Return, etc.

  • Never miss a deadlines again
  • Easy Set-up
  • Automatic reminders
  • Access for all team members
what people say
200 happy clients
5 Awards Nominations
25,000 hours worked
800,000 Contact stored
latest news
Smarty Software’s Accounting system was chosen by Gartner’s Capterra as one of the top 20 most affordable and user-friendly accounting software for the small business. Smarty Software made number 11 on the list and was shortlisted along the world players such as Sage Accounting Cloud, Xero and Quickbooks
The FSB Celebrating Small Business Awards recognise the best small businesses and the self-employed from right across the UK, from every sector and industry and from businesses of all ages and all sizes. The awards are the leading celebration of small businesses, shining a light on some of the best, most innovative and most determined small businesses.
Smarty Software, the provider of the small business automation software, is nominated third year in a raw for the prestigious Networking Computing awards. This year we have been nominated as the New Software Product of the Year 2019.
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