The comprehensive accounting and invoicing software for small business owners and accountants.

Log in to Accounting Smarty Accounting


Smarty Deadlines automatically reminds you about all the tasks and upcoming statutory deadlines of your clients.

Log in to Deadlines Smarty Deadlines


Modern customer relationship platform for start-ups and business owners to manage their sales and marketing.

Coming Soon Smarty CRM

Email Marketing

Create promotional emails and automated campaigns. Perfect for busy entrepreneurs and start-ups.

Coming Soon Smarty Email Marketing

Grow Your Business

Shrink Your Workload

Smarty is a software company based in London, founded in 2013 and officialy launched in 2016. The intelligent software designed with entrepreneurs in mind, Smarty combines interface invoicing, email marketing automation and web design with data reporting, CRM, appointment setting and much more.

By combining everything into one piece of online software, businesses are able to save money on using multi-software, as well as training new employees on different systems. Software helps business owners with leads generation, sending email campaigns, sales opportunities, chasing payments and tasks management.

about Smarty software

Award and certification

Best CRM of the Year

For The Second Year Running Smarty Software Is Nominated For The Best CRM Product Of The Year

Smarty Software, the provider of the small business automation software, is second year running nominated for the CRM Product of the year by the Network Computing. The Awards are looking to recognise the solutions and solution providers which are helping organisations ...

Best CRM of the Year

Smarty shortlisted as The 50 most disruptive UK companies in 2017

Smarty Software has been shortlisted in a prestigious listing by the Real Business Magazine as one of the most disruptive UK companies in 2017 ‘The Future 50’...

The Future 50

Dr Farhad Reyazat, Founder & CEO of Smarty Software

Farhad Reyazat (PhD in Risk Management) is a serial entrepreneur, investor and an academic lecturer. He is a founder and chairman of number of businesses including Smarty Software, B&F Services, Global Risk Management Group and Maison Vie. He is also an active investor in the UK based start-ups including The Market Mogul, York Cocoa House, Hugge, Plum Fintech and many more. Farhad was awarded his B.A. and M.S in Finance studies and went on to achieve his PhD in Risk Management from Southampton University after completing training courses in London Business School. Farhad has had over 15 years of experience in corporate banking where he played an important role including Chairman of a few investment and leasing companies in Europe & Middle East. ...

Inspiration Award

Smarty Software; One Of The 50 Most Disruptive European Startups In 2018

Smarty Software was a winner of the Tech City News Elevator Pitch Series 5 competition, whittled down from a fantastic group of 150 applicants by their team of expert dragons....

Tech City News Pitch Winner

The Unbound’s Most Disruptive European Start-up 2018

The unbound50 Zone is the centrepiece of the startup exhibition area, where 50 of Europe’s most promising, cross-vertical startups showcase their technologies and vision. Powered by Lloyds Banking Group, the Zone provides a platform for entrepreneurs, corporates, governments and innovators alike to connect and network with partners to help initiate growth and collaboration.

Unbound London

Choose Your Product

Smarty Accounting is like having your own in-house finance team (but without the cardigans). The system can monitor your bank account and remind clients about overdue payments, minimizing the amount of accounting work you do. As well as taking care of your pesky paperwork, Smarty Accounting lets you export detailed financial reports with a few clicks of your mouse.

  • Invoicing
  • VAT Reporting
  • Expenses tracking
  • Payment Follow up

Smarty’s CRM system is designed to help make managing and organising all your clients easier. CRM, or customer relationship management, may sound intimidating, however it is rather simple. All CRM entails is establishing and maintaining relationships with all your customers (still sounds daunting? That’s ok, it will get easier).

  • CRM and Activity
  • Calls & calls recording
  • Database
  • Connected to email marketing too

Email and promotional campaigns are arguably the most important tools that businesses use to stay in contact and communicate with their current and potential customers. While your business does not want to come across as spam-y towards customers, it is important to keep up communications. Try Smarty email to communicate regularly with your clients or set-up automated emails to save time.

  • Connected to your CRM
  • Autoresponders
  • Email campaigns & newsletters
  • Reports & analytics

Smarty Deadlines was designed in collaboration with accountancy firm to make sure we understand the needs and struggles of accountants and bookkeepers. You can now easily track the key client deadlines such as VAT, Corporation Tax, Payroll, PAYE payments, Annual Returns, CIS Return, etc.

  • Never miss a deadlines again
  • Easy Set-up
  • Automatic reminders
  • Access for all team members

what people say

200 happy clients
5 Awards Nominations
25,000 hours worked
800,000 Contact stored

latest news

Smarty Software’s co-founder and CMO, Agnes Gradzewicz has been shortlisted amongst 200 nominees for TechWomen100 Awards 2018 sponsored by WorldPay and organised by the WeAreTechWomen. The shortlist showcases remarkable women within technology sector covering a wide range of roles such as Machine Learning Engineer, Radio Modelling Engineer, Quantitative Analyst, Brexit Programme Manager, Radio Prototyper, and Cyber Security Consultant.
Smarty Software was shortlisted by The Silicon Review as one of the top 50 most trustworthy companies in their annual ranking. The Silicon Review is one of the leading magazines for business and technology professionals around the world, focusing on innovative enterprise solutions developed by established industry providers.
Smarty Software’s co-founder, Agnes Gradzewicz was featured in the September issue of the Start-ups Magazine. Anna Flockett magazine’s writer spoke to Agnes about small business, her journey as entrepreneur and challenges that women face in tech industry.  
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