The comprehensive accounting and invoicing software for small business owners and accountants.

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Smarty Deadlines automatically reminds you about all the tasks and upcoming statutory deadlines of your clients.

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Modern customer relationship platform for start-ups and business owners to manage their sales and marketing.

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Email Marketing

Create promotional emails and automated campaigns. Perfect for busy entrepreneurs and start-ups.

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Grow Your Business

Shrink Your Workload

Smarty is a software company based in London, founded in 2013 and officialy launched in 2016. The intelligent software designed with entrepreneurs in mind, Smarty combines interface invoicing, email marketing automation and web design with data reporting, CRM, appointment setting and much more.

By combining everything into one piece of online software, businesses are able to save money on using multi-software, as well as training new employees on different systems. Software helps business owners with leads generation, sending email campaigns, sales opportunities, chasing payments and tasks management.

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Award and certification

For the Second Year Running Smarty Software is Nominated

Smarty Software, the provider of the small business automation software, is second year running nominated for the CRM Product of the year by the Network Computing. The Awards are looking to recognise the solutions and solution providers which are helping organisations ...

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Smarty shortlisted as The 50 most disruptive UK companies in 2017

Smarty Software has been shortlisted in a prestigious listing by the Real Business Magazine as one of the most disruptive UK companies in 2017 ‘The Future 50’...

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Dr Farhad Reyazat, Founder & CEO of Smarty Software

Farhad Reyazat (PhD in Risk Management) is a serial entrepreneur, investor and an academic lecturer. He is a founder and chairman of number of businesses including Smarty Software, B&F Services, Global Risk Management Group and Maison Vie. He is also an active investor in the UK based start-ups including The Market Mogul, York Cocoa House, Hugge, Plum Fintech and many more. Farhad was awarded his B.A. and M.S in Finance studies and went on to achieve his PhD in Risk Management from Southampton University after completing training courses in London Business School. Farhad has had over 15 years of experience in corporate banking where he played an important role including Chairman of a few investment and leasing companies in Europe & Middle East. ...

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Smarty Software was a winner of the Tech City News Elevator Pitch Series 5 competition, whittled down from a fantastic group of 150 applicants by their team of expert dragons....

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Richtopia ranks Co-Founder & CMO of Smarty Software, Agnes Gradzewicz, as one of the “250 Most Influential Women”

Co-founder and CMO of Smarty Software, Agnes Gradzewicz gained a place on the list joining other notable women leaders such as US Presidential runner up, Hillary Clinton, First Minister of Scotland, Nicola Sturgeon and Yahoo, CEO Marrisa Mayer to name a few notable women. Overall these female leaders are powerful and influential in a world that still faces inequality from their opposite counterparts.

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Choose Your Product

Smarty Accounting

Smarty Accounting is like having your own in-house finance team (but without the cardigans). The system can monitor your bank account and remind clients about overdue payments, minimizing the amount of accounting work you do. As well as taking care of your pesky paperwork, Smarty Accounting lets you export detailed financial reports with a few clicks of your mouse.

  • Invoicing
  • VAT Reporting
  • Expenses tracking
  • Payment Follow up
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Smarty CRM

Smarty’s CRM system is designed to help make managing and organising all your clients easier. CRM, or customer relationship management, may sound intimidating, however it is rather simple. All CRM entails is establishing and maintaining relationships with all your customers (still sounds daunting? That’s ok, it will get easier).

  • CRM and Activity
  • Calls & calls recording
  • Database
  • Connected to email marketing too
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Smarty Campaigns

Email and promotional campaigns are arguably the most important tools that businesses use to stay in contact and communicate with their current and potential customers. While your business does not want to come across as spam-y towards customers, it is important to keep up communications. Try Smarty email to communicate regularly with your clients or set-up automated emails to save time.

  • Connected to your CRM
  • Autoresponders
  • Email campaigns & newsletters
  • Reports & analytics
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Smarty Deadlines

Smarty Deadlines was designed in collaboration with accountancy firm to make sure we understand the needs and struggles of accountants and bookkeepers. You can now easily track the key client deadlines such as VAT, Corporation Tax, Payroll, PAYE payments, Annual Returns, CIS Return, etc.

  • Never miss a deadlines again
  • Easy Set-up
  • Automatic reminders
  • Access for all team members
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what people say

200 happy clients
5 Awards Nominations
25,000 hours worked
800,000 Contact stored

latest news

Smarty Software achieves semi-final in Virgin VOOM Pitch 2018 competition

Smarty Software achieves semi-final in Virgin VOOM Pitch 2018 competition

By admin

This week Smarty Software competed in the live semi-final of VOOM Pitch 2018, showcasing its cutting edge accounting and marketing platform aimed at micro-businesses.

During the event, which was streamed to a global audience in real time on Facebook, Smarty managed to finish amongst the top 40 companies in the Spark & Startup Category.
More than 4000 ambitious start-ups participated in the initial online vote, with over 200,000 votes cast to whittle down the field ahead of the pitching event. Smarty outdid the vast majority of its competitors to make it to the semi-final of VOOM Pitch 2018.

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Smarty Software launches ‘Take Your Business to The Cloud’ Campaign

Smarty Software launches ‘Take Your Business to The Cloud’ Campaign

By admin

Smarty Software is launching their new campaign “Take Your Business to The Cloud” as part of their Virgin Media’s Voom entry. The campaign focuses on educating entrepreneurs about technological innovations that help them better manage their business operations, thereby saving them time and money.

Entrepreneurs must tackle every aspect of their business from accounting and finances to marketing, mainly, on their own. Managing these responsibilities can be very time consuming and overwhelming, which is where Smarty aims to help.  Smarty’s software aids in alleviating some of the burden through their innovative yet easy to use automation technology.

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Smarty Software Enters Virgin Media’s VOOM Pitch 2018 Competition

Smarty Software Enters Virgin Media’s VOOM Pitch 2018 Competition

By admin

With £1 million in funding and prizes up for grabs, VOOM Pitch 2018 is an exciting opportunity for innovative businesses to showcase their ideas. And this year Smarty Software is getting involved.


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