Company CEO and Founder Dr Farhad Reyazat explains:
“As a business owner, & founder of few companies I was under constant pressure from challenges faced by growing business. Having right information at the right time is the key issue for successfully overcoming these challenges. When I started the first business our team was solely focusing on providing customer service, upselling, and following up payments. These activities take a lot of time if you are running a company with one thousand clients and few employees.
As part of my job, as CEO of the company, I take an active role in establishment, financing and management of over 3000 Start-up and small business in UK, I had been living and breathing small business, helping entrepreneurs do everything from scratch to running a successful business in UK. After years of listening to small business owners’ needs, and combining my academic background with professional experience in business development, I came up with an idea with my business partners. What if we could develop an integrated software that would solve the problems that new and growing enterprises face?
That was when I and other co-founders including CMO, Agnes came up with the concept of Smarty. It took us two years to launch this ground-breaking product, which we believe will change the way small businesses work.’’