Blog & Updates

A Step-by-Step Guide to Build a Killer App
It’s no secret that the world has gone mobile. We are living in an era where our smartphones are within an arm’s reach at all times, day or night but what’s everyone doing on those devices? Of course, using mobile apps. Mobile applications are the milestone of today’s tech business. The world is moving towards mobility more and more, and people are now spending more time on mobile applications rather than on websites.
If you’re running a small business, you’re probably too busy to even be reading this post (hopefully we caught you on a tea break). Being too busy is bad for business. The number one reason new companies fail is that their owners spend too much time on daily tasks. And that means they don’t spend enough time on steering their ship in the right direction.
Top 10 Small Business Trends to Watch in 2020
Growth is not only a sign of success in business but also it maintains your market share and guaranties a long-term survival. If you are one of those small business owners who believe growth should be your company’s top strategic priority for 2020, you need to stay up with the latest trends to hold a distinct advantage over your competitors. By knowing the latest trends, it is easier to increase your company sales, offer better customer service and operate more effectively. From implementing AI to engaging social media influencers, here are the top ten trends which small businesses and start-ups can leverage for growth in 2020.
Automatic Scheduling  for Small Businesses: Definition,  Advantages & Implementation
When it comes to selecting the best strategy to streamline your small business workflow, automation is always the best answer. Task automation or using technology to perform repetitive and routine daily tasks without human intervention, frees your staff up to focus on the things that matter the most such as closing leads. The list of tasks that can be automated in a small business is endless, but in this article, we are going to focus on appointment scheduling.
Mobile CRM: definition, importance & strategic advantages
As mobile usage is rapidly growing and companies around the globe continue to adapt their customer relationship strategies to new technologies and market trends, both mobile devices and CRM (Customer Relationship Management) solutions have merged to introduce a new concept called ‘Mobile CRM’.

Nowadays knowing how to benefit from a mobile CRM to its full potential is a vital part of any successful business automation strategy. My name is Reza Bakhtiary and I’m the head of CRM customer experience within Smarty Software. In this article, I will explain “why embedding a mobile CRM strategy into your business is so important today”.
How to Create a Powerful Brand Identity?
Building a powerful brand supported by devoted fans does not happen overnight. Such a purpose would even take years to be achieved, but it worth’s the efforts as the process would lead to more credits and approvals, more reliable customers, and more revenue. So, how are you going to build a powerful brand?
Sales Objections and How to Overcome Them
Yes, “the word "no" can be a tough pill to swallow” and no one likes being told “no.” However, for anyone within the sales profession, handling objections is an irreversible truth. It is no secret that addressing client objections and closing the sale are two of the foremost tough aspects of a salesperson’s job. In fact, the ability to execute these functions effectively can make or break careers.
Most Common Accounting Mistakes for Small Businesses

Although accounting software has simplified many accounting and bookkeeping tasks for small businesses, there are still a number of errors and mistakes that you need to be aware of when you are handling your financials on your own.

When running a business, you are supposed to take on many roles, and accounting is definitely the least pleasant one. What is certain, you are smart enough to handle your bookkeeping and accounting as long as you are running your business, but what may cause you to ask yourself why codes do not match?

Masha Top 10 Tips of Using the Power of accounting software in small businesses
I am Masha and based on my experience working with small to medium-sized businesses I am going to help you realize the top 10 reasons that businesses of all size, or more specifically SMEs, are required to make use of accounting software.
Reza Top 10 Tips of Using CRM Solution
My name is Reza and I am the senior customer experience manager within Smarty Software. I am working with small businesses like yours to help them achieve their ultimate business goals resulting in increased revenue and productivity.
So if you don't yet have a structured CRM approach for your business, or you have one in place but aren't take advantage of it to its full potential, here are my top 10 tips of using the power of CRM software to grow and prosper your business.
How to Create a Successful Customer Onboarding Strategy
Customer on-boarding refers to the sequence of actions that turns potential buyers to loyal customers. The way you break your product value to your clients and trigger their curiosity sets the tone for the future relationship you plan to build with them. In this article, you are going to find out more about how to plan a solid onboarding and why is it important to have a checklist.
Getting Started with Smarty Accounting
Accounting software, which is commonly known as accounts software in the UK, covers the main concepts of collecting and submitting the most sensitive financial data of a company. It is a vital programme that helps businesses of all size to take care of their core financials. Accounting software is one of the most crucial tools to focus on your business performance and submit legal compliances.
Effective Deadline Management for Accountancy Firms - Download Tax Calendar for 2019
It is impossible to ignore the fact that deadlines define life in an accountancy firm. From steering clients through the process of completing annual self-assessment tax returns to stewarding businesses that need to submit VAT returns on a quarterly basis, the next big obstacle is always just around the corner.
Getting Started with Smarty CRM
Customer relationship management (CRM) is the combination of activities, strategies and technologies that companies use to manage customer interactions (sales, marketing and service-related interactions) and data throughout the customer lifecycle. The aim is to improve customer service relationships, assist in customer retention and boost sales growth.
How to create a sales process in your business
The sales process is a systematised procedure for a sales team to actually convert a potential lead to an actual sales opportunity and then make the sale. Closing a sales opportunity involves a series of key stages. In this article, we will guide you step-by-step on how you can create an efficient and effective sales process and map all the key steps of a successful sales process. 

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