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If you’re new to the world of sales and marketing, or you’re just not sure where to start when creating your own lead generation strategy, don’t worry. We have created a comprehensive marketing programme which we will share with you.
Our marketing experts and business consultants have created a simple to implement marketing programme for any start-up and micro business. Every week we will share with you a marketing to-do-list, ideas, and range of free solutions for your business.
Being an entrepreneur or a small business owner is costly. When you’re starting your own business costs can start to add up very quickly. The money spent on setting up your business, such as the different business systems you use for marketing, managing your staff, a web designer, invoicing and finance and more cost quite a lot in perspective. Realising and understanding this challenge you might face, we decided to compile a list of “freebies” for you to try out! Our list ranges from different business automation software systems to online courses that you might find helpful.
Today’s society is all about moving forward and moving up. We find ourselves constantly working towards one of these. As a result, we often let our work life take over and push our personal lives to the back burner. Especially if you are an entrepreneur or a small business owner, your focus can be consumed by work and keeping your business evolving and growing. While this obsession over your business may seem healthy for its growth, it might be hindering and hurting your own. Therefore, it is important to find a balance between your work and home life. Little do people realise that having an unbalanced work life can have detrimental effects for you, your employees, and your friends and family.
For all the work that you do as an entrepreneur, you deserve a break. A chance to go on holiday and not worry about your business. Sound too good to be true? Well, it’s not, at least not with automation software. Business automation software can take over some of the more tedious daily tasks you face, thereby giving you more time in the day. Of course you can use this new found time to do whatever you want, but why not treat yourself to a nice holiday?
When working in an art gallery, the focus should ideally be set on the art, artists, and clients. However, routine business management can get in the way of this as you start to prioritise sending emails, invoices, managing appointments, tracking down payments from clients, etc., etc. All of this can become overwhelming if you’re trying to do it all on your own. Especially for smaller, independent galleries who do not have the expansive staffing of large galleries to take on some of these responsibilities.
Event organisers and wedding planners are seen as two of the most lucrative jobs in the world. Often seen as glamourous and fast-paced, there’s probably a lot more than meets the eye when it comes to organising events and arranging weddings for a living.
It’s no secret that small businesses have a lot to cope with on a daily basis. With a limited workforce, tiny budgets and often relying on a small number of clients to keep it afloat, running a small business is no easy task. However juggling the day to day runnings of a business can become infinitely simpler with automation software.
Allowing tasks such as lead generation and management, invoice chasing and marketing and SEO monitoring to be taken care of in the background, marketing automation can aid businesses when it comes to sustaining and growing their business.
Direct marketing is one of the best ways to communicate with customers and potential customers. However in this digital world, Email marketing has become one of the most important toolkits of communication that businesses use today.
Offering both you and your clients a great channel to reach potential and existing customers, email marketing includes two of the most valuable marketing tools; email and content. However popular they are, creating a campaign isn’t simply as easy as putting all the information into a template and sending it. There are certain boxes you must check in order to make sure it has the desired effect:
CRM (Customer Relationship Management) systems are a common feature in businesses all over the world, and most of us are now familiar with CRM systems.
However Marketing Automation is a relatively new approach, and one that is often confused with the long-standing CRM systems. However the way they behave, and the impact they have on businesses, differs immensely. Let’s start with the basics:
You’ve probably heard the term ‘automated lead generation’, however if you’re not sure quite what it is, read our comprehensive guide to find out everything you need to know about the innovation that is taking the business world by storm.
Did you know that two out of every three employees believe that the flow of communication between departments within their organisation is poor?
Everywhere we look, technology is redefining the working world. Streamlining processes and freeing up the time of individuals, technology is a force to be reckoned with. Improving the effectiveness of businesses everywhere, developments in technology have helped progress the working arena into what we know and love today. Automation is one of the most important technological developments over the last couple of years, helping thousands of businesses right around the world streamline their processes.
Businesses are always looking for ways to streamline their business processes. Cutting down on paperwork and day-to-day administration duties can not only save time and money, but also reduce stresses and pressure on employees from the bottom up.
Automation is a fundamental part of Business to Consumer companies. And unbeknown to some, it can be of a great benefit to Business to Business companies too. Gone are the days of conventional B2B buyers and sellers who worked exclusively with the sales team and over the phone. In today’s modern world, B2B buyers are more self-reliant and dependent on digital, with provides them with instant access to data and research.
A strategy businesses use to simplify processes in order to contain costs, there’s no denying that automation has its place within the business world. Proven to help grow businesses by allowing organisations to focus on the tasks in hand, automation has played a large part in businesses of all sizes for many years.