Automation is a fundamental part of Business to Consumer companies. And unbeknown to some, it can be of a great benefit to Business to Business companies too. Gone are the days of conventional B2B buyers and sellers who worked exclusively with the sales team and over the phone. In today’s modern world, B2B buyers are more self-reliant and dependent on digital, with provides them with instant access to data and research.
As technology progresses, B2B businesses worldwide are looking to, and adopting B2C techniques in order to formulate, organise and distribute work. And automation is one of the main ways of doing so. In fact, according research conducted in April 2015 by Regalix, it stated that 79% of B2B marketers worldwide used marketing automation. And that figure is certain to grow throughout the whole business structure.
Automation is not rare. In fact, it’s becoming unusual for businesses not to have some kind of automation in place – somewhere in the business.
Business to Business aims are now more focused on the customer journey and how their product can help achieve businesses aims. And in order for companies to do this, they must ensure their bottom line is focused, direct, and accurate. Automation ensures that businesses can concentrate on their face to face sales by allowing technology to do the tasks of other employees – which in effect, streamlines costs.
By having all the relevant information in one place, B2B organisations can:
- build relationships with other firms by sharing and merging data with ease and keeping partners up to date with new developments
- monitor prospect behaviour effortlessly with analytics and reports from websites, incoming and outgoing calls and event/trade shows
- keep an eye on return on investments using up to the minute data, to guarantee accurate results
- monitor conversions and lead generation with ease.
Automation is not rare. In fact, it’s becoming unusual for businesses not to have some kind of automation in place – somewhere in the business. As technology now has the power to ensure that no emails are missed, finances are correct and chased, customer feedback is chased and reported and buying trends are monitored, automation is a powerful addition to any business.
With a long history of helping B2C companies achieve their goals, but what has taken them years to perfect, B2B organisations can now take forward and implement into their own system. By organising data, dates and financial information into one central point of access, B2B businesses are able to mirror what B2C companies have done for years, just on in slightly different way.
TAGS: B2B, B2C, automation, generate business