Today’s society is all about moving forward and moving up. We find ourselves constantly working towards one of these. As a result, we often let our work life take over and push our personal lives to the back burner. Especially if you are an entrepreneur or a small business owner, your focus can be consumed by work and keeping your business evolving and growing. While this obsession over your business may seem healthy for its growth, it might be hindering and hurting your own. Therefore, it is important to find a balance between your work and home life. Little do people realise that having an unbalanced work life can have detrimental effects for you, your employees, and your friends and family.
Why is this important? What’s the worst that could happen? (you might ask) Here are a few insights:
- Imbalance may cause you to burnout faster
The term “burnout” isn’t being used as hyperbole or for dramatic effect, rather it is a health condition. The Health Guide describes a burnout as “a state of emotional, mental, and physical exhaustion caused by excessive and prolonged stress.” Constantly surrounding yourself with the stress and demands of your work, especially when at home, can cause you to burnout. This can ultimately hurt your work achievements and your personal life.
- It could be hurting your employees too
“The belief that you aren’t successful unless you’re busy has created an unhealthy workforce…” --Kristine Scotto, Huffington Post
By creating an office atmosphere solely focused on work, your employees may be less productive and less motivated. If your employees are less productive, then it is more likely your business will suffer as a result. Kristine Scotto writes that the change “must come from the top down in a company,” by encouraging a work life balance throughout the company. Scotto suggests that workers should take advantage of their vacation days and allotted time off, as to get time away from the stress of the job.
- Work life imbalance might cause health issues
It is widely known that stress, a consistently demanding schedule, and little rest can weaken your immune system thereby causing illness. However, according to CBS News, longer work days and more work days can also lead to potential heart problems. By focusing and agonising over work tasks and the stress that accompanies your job, you may be ignoring serious health problems. Rather than being with friends and family, unwinding from the stress, you might be pushing yourself even harder to finish the task so you can go home. Don’t wait until the task is completed to go home, make sure to go home at a set time.
- Better balance = better focus
If you are able to separate your home and work life, you can increase the focus you have in each area. When you’re at home with family or out and about with friends make sure to focus on them, on building up those relationships. If you are able to keep your work out of these relationships you’re better able to focus on maintaining and strengthening them. Similarly, while at work, focus on work and completing your tasks. By staying focused on your projects at work, you will be able to accomplish more during your workday (and leave work at work).
While the idea of having a perfect work life balance sounds nice in theory, turning this into practice may be a bit more difficult. It is easy to say that you will stop working at 6:00pm every day, or not clock-in on the weekends, but reality is not always that easy. So, for those of you that want to make sure your work is being done around the clock, but still want to be able to get off the clock, keep reading about how automation software can help.
With automation software like Smarty, you can start automating some of your daily tasks to save yourself some time.
- Marketing Campaigns. Automation allows you design auto-running email and drip campaigns. Create all the emails ahead of time and simply schedule when and to whom you want them sent.
- Social Media Posts. With programs like Hootsuite, you can schedule all of your posts. Choose which account you would like to post with (i.e. Twitter, Facebook, or LinkedIn), create the post, and set the date and time to be posted.
- Invoicing and Payments. Let the automation software chase down all your payments, so you don’t have to. Systems like Smarty will automatically send out invoices and payment reminders for you. Again all you have to do is set the date for the invoice or reminder to be sent.
- Scheduling Appointments. Smarty appointments lets you create appointments, but also allows your clients to schedule appointments on their own. By setting up the booking system, let your customers handle their scheduling with you.
- Lead Generation. Continue to capture new leads by using customised landing pages with lead capture forms. Create new landing pages (put them in your social media posts or marketing campaigns) designed by customer interest and attach a lead capture form for them to fill out. Even better, all this information generated will automatically be imported into your Smarty CRM database.
Take the first step to achieving a better work life balance now!
Interested in automation’s help? Start your free trial of Smarty now!
Author: Julia Ludwig, Marketing Assistant, Smarty Software