Success Story - Maria Leinweber of B&F Services on her success using Smarty Software

Success Story - Maria Leinweber of B&F Services on her success using Smarty Software

Dec,2016 By Smarty Software Knowledge Base

Introduction

Maria Leinweber has been the Head of Sales nearing to a year at B&F Services. Stepping into her new Senior position, she needed a solution to quickly manage her responsibilities in Marketing, CRM, Accounting and more. Looking for a software to help, she discovered Smarty was the perfect all-in-one solution. Find out how Smarty Software has helped Maria transition smoothly into her first senior position.

What is B&F Services?

B&F Services have over a decade experience with working with start-ups, SME’s as well as high net worth investors and can show an extensive experience and market knowledge when it’s coming to helping businesses grow, raise finance or enter the UK’s market.

Over the last few years B&F Services have launched more than 3,200 companies, raised over £55 Mil for SME’s and have helped numerous entrepreneurs to establish and develop their businesses across Europe and in particular in the UK. 

Watch Interview with Maria Leinweber

 

Key takings

  • Working week hours reduced from 50 hours to 40 on average
  • Sign-ups to landing pages increased by more than 50% from an average of 12 signups to 30 signups in a 2-3 day period.
  • Landing page creation and follow up system reduced by 10 hours, initially taking 15 hours to complete cut down to 5 hours with Smarty Software

 

Their expertise

B&F services offers a wide range of entrepreneurial services. Their expertise is fundraising for SME`s, business planning, accountancy services, digital marketing as well as business immigration in UK.

 

Problem

Quickly stepping into her new position Maria discovered that the core of her job role was getting difficult to achieve – that is lead generation. She commonly found that she couldn’t find a comprehensive service on the market to provide her with a solution to obtain leads and then to develop the entire customer relations process.

Instead, her time and money was spent looking for one software, searching for a tool to build effective landing pages to obtain her leads, then looking for a solid CRM system to follow up, and creating promotional emails to send her clients. Tired of signing up to different accounts, she began her search for one comprehensive software that would allow her to perform all her daily tasks.

 

How the search began

On a mission to find a perfect solution, Maria took her search online, oddly enough as she uses Social Media as one of her means of Lead generation, she viewed a promotional tweet from Smarty Software offering their Lead generation services.

I remember the tweet mentioning I could use Smarty Software to create landing pages, it caught my eye but I think I was even more convinced when visiting their page, I discovered that that wasn’t the only thing I could use Smarty for, the software also combines staff management tools and accounting which is another big part of my day-to-day tasks”

Upon signing up to the software Maria was amazed at how comprehensive the software was but also its ease of use. “Once I signed up there was a tutorial introducing me on the aspects of the software, it took me through all of the tools and what I could use each one for”.

 

Improvements

Within a few weeks, Maria was creating landing pages that improved her lead generation strategy and thus making more conversions. Her follow up strategy was also improved as her time wasn’t being spent using different software with interacting with her customers instead she was using the integrated accountancy software with a few clicks to send out quotations and invoices directly from Smarty to her leads.

As Head of Sales, the need to communicate effectively with staff is inevitable. Using the Smarty PA tool Maria found that she can monitor her team and their KPI’s more effectively without them working in the same office. The integrated accountancy software allows Maria in a few klicks to send out quotations and invoices directly from Smarty to her leads.

''Previously, it would take me around 15 hours a week to create around 3 landing pages and then checking up on the lead contact information that was inputted via another CRM system.

Results

The overall results to Maria’s role has seen massive improvements with Smarty’s software input. The entire customer relationship system she had in place has improved specifically with the CRM system. She can now create long-lasting relationship with her clients as she’s able to check the history of what products and services were of interest to her clients thus allowing her to market effectively to them in the future and take it one step further by never missing an opportunity to upsell to the right client.

But Maria’s biggest reliever with Smarty Software has been the change in her lead generation strategy: 

Previously, it would take me around 15 hours a week to create around 3 landing pages and then checking up on the lead contact information that was inputted via another CRM system. I would then have to use another platform to create promotional campaigns if I wanted to send those individuals emails. Depending on how many leads I was getting this would take even longer. I have cut that down massively to about 5 hours per week to create 3 landing pages including the entire follow up system. I create the same landing pages, have the same CRM database, and send out any promotional campaign just using Smarty Software which has really saved a lot of time”.

A promotional page Maria has created with Smarty Landing Page creator

Maria also found that monitoring of staff assignments and KPI’s via Smarty dramatically reduces the time used for internal team meetings. “I can monitor my team and assign tasks from any location based on the data in the PA it is very easy to calculate estimates for our projects.

Smarty Software is the perfect tool for those who are looking to automate their business processes using one comprehensive software. Our clients include accountants, graphic designers, freelancers, entrepreneurs, and small business owners who come from diverse industries but use Smarty Software for marketing, accounting, improving SEO, CRM, managing employees and more. 

Find out more about B&F Services at www.bfsc.co.uk.

 


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