Blog & Updates

Week 2 Marketing Programme

Get the ball rolling in Week 2 of Smarty’s Marketing Programme

The 411 on Landing Pages

As a small business owner it may be costly and time consuming to make a beautiful and accessible looking website especially when you don’t have anyone around that can help. But that’s no excuse to not having a digital platform where you and your customers can engage with each other.

Marketing Programme

Being an entrepreneur or running a small business can be tiring to say the least. Trust us we know. That’s why we are here to help you come up with a marketing plan to help kick start the marketing side of your business. Don’t panic or feel overwhelmed with implementing these marketing strategies, it’s really not that difficult and made with a novice in marketing in mind. By the end of Christmas, you would have grown your business by at least 25%.

The Simple Guide to Lead Generation

Leads are the beginning of what makes any business large or small remain in existence.

Smarty Software Unveils Small Business Auto-response Feature

Smarty Software, the UK’s only all-in-one small business software, today introduced new generation of Autoresponders, which sets new standard for the small business automation.

Smarty Autoresponders offer a brand new, modern and intelligent experience across any device that enables clients to work faster and smarter. The unique feature of Smarty’s autoresponders is integration within all-in-one platform where users have an immediate access to anything from marketing, lead generation, sales to finance and appointment settings.

1.5 hour a Day Marketing Programme for Start-ups and Entrepreneurs

Join the challenge to grow your business at least 25% in just three months!

If you’re new to the world of sales and marketing, or you’re just not sure where to start when creating your own lead generation strategy, don’t worry. We have created a comprehensive marketing programme which we will share with you.

Our marketing experts and business consultants have created a simple to implement marketing programme for any start-up and micro business. Every week we will share with you a marketing to-do-list, ideas, and range of free solutions for your business.

Freebies Every Business Owner Should Know About!

Being an entrepreneur or a small business owner is costly.  When you’re starting your own business costs can start to add up very quickly.  The money spent on setting up your business, such as the different business systems you use for marketing, managing your staff, a web designer, invoicing and finance and more cost quite a lot in perspective.  Realising and understanding this challenge you might face, we decided to compile a list of “freebies” for you to try out! Our list ranges from different business automation software systems to online courses that you might find helpful. 

4 Reasons why it is important to have a work life balance

Today’s society is all about moving forward and moving up.  We find ourselves constantly working towards one of these.  As a result, we often let our work life take over and push our personal lives to the back burner.  Especially if you are an entrepreneur or a small business owner, your focus can be consumed by work and keeping your business evolving and growing.  While this obsession over your business may seem healthy for its growth, it might be hindering and hurting your own.  Therefore, it is important to find a balance between your work and home life.  Little do people realise that having an unbalanced work life can have detrimental effects for you, your employees, and your friends and family. 

Living the Dream While Running a Business: How to go on holiday and manage your business

For all the work that you do as an entrepreneur, you deserve a break. A chance to go on holiday and not worry about your business. Sound too good to be true? Well, it’s not, at least not with automation software. Business automation software can take over some of the more tedious daily tasks you face, thereby giving you more time in the day. Of course you can use this new found time to do whatever you want, but why not treat yourself to a nice holiday?

5 Ways Business Automation Can Paint a Path of Success for Small Art Galleries

When working in an art gallery, the focus should ideally be set on the art, artists, and clients.  However, routine business management can get in the way of this as you start to prioritise sending emails, invoices, managing appointments, tracking down payments from clients, etc., etc. All of this can become overwhelming if you’re trying to do it all on your own. Especially for smaller, independent galleries who do not have the expansive staffing of large galleries to take on some of these responsibilities. 

How automation can revolutionise event organising and wedding planning businesses

Event organisers and wedding planners are seen as two of the most lucrative jobs in the world. Often seen as glamourous and fast-paced, there’s probably a lot more than meets the eye when it comes to organising events and arranging weddings for a living. 

How Automation Can Revolutionise Small Accountancy Firms and Bookkeepers

It’s no secret that small businesses have a lot to cope with on a daily basis. With a limited workforce, tiny budgets and often relying on a small number of clients to keep it afloat, running a small business is no easy task. However juggling the day to day runnings of a business can become infinitely simpler with automation software.

Allowing tasks such as lead generation and management, invoice chasing and marketing and SEO monitoring to be taken care of in the background, marketing automation can aid businesses when it comes to sustaining and growing their business.

Creating the Perfect Email Campaign

Direct marketing is one of the best ways to communicate with customers and potential customers. However in this digital world, Email marketing has become one of the most important toolkits of communication that businesses use today.

Offering both you and your clients a great channel to reach potential and existing customers, email marketing includes two of the most valuable marketing tools; email and content. However popular they are, creating a campaign isn’t simply as easy as putting all the information into a template and sending it. There are certain boxes you must check in order to make sure it has the desired effect: 

How does marketing automation differ from traditional CRM systems?

CRM (Customer Relationship Management) systems are a common feature in businesses all over the world, and most of us are now familiar with CRM systems.

However Marketing Automation is a relatively new approach, and one that is often confused with the long-standing CRM systems. However the way they behave, and the impact they have on businesses, differs immensely. Let’s start with the basics:

Your Guide to Automated Lead Generation and CRM

You’ve probably heard the term ‘automated lead generation’, however if you’re not sure quite what it is, read our comprehensive guide to find out everything you need to know about the innovation that is taking the business world by storm.

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