Whether your team is tiny or titanic, it makes sense to give each member of staff the support they need to work productively and capitalise on any opportunities they encounter. Doing so will put your firm in the best position to expand, even if it is only just emerging on the market.
A good CRM like Smarty will provide employees with excellent communications capabilities, covering popular email platforms as well as phone services. It is vital to make messages and interactions easy to track and monitor, both so that customers can get a consistent experience whenever they get in touch, and so that staff can keep up with in-house correspondence while learning from any mistakes that have been made in the past.
Further to this, a CRM should be able to grow along with your business, rather than fitting at first only to become too restrictive once you start to expand your empire. Smarty CRM does just that, letting you increase the number of user accounts indefinitely so that as new employees join, integrating them as part of the system is straightforward and cost-effective.
Ultimately there are few areas in which the impact of a forward-thinking CRM will not be felt. The scalability, deceptive simplicity and underlying power of Smarty is the perfect example of just how important such a service is to any start-up, small business or sole trader.