Smarty has been designed with entrepreneurs in mind. It combines interface invoicing, email marketing automation, web design, data reporting, CRM, appointment setting, and much more. Although it is possible to find other platforms that have similar tools, you will need to use at least 3-4 different programmes, pay 3-4 monthly subscription rates, and train your staff with each of the systems. On the top of that, you would need to try to integrate them all which leads to additional costs and headaches. Smarty integrates a wide range of business automation tools at a price that is affordable to the small businessman. No other programme of this power and flexibility is available at this price range.