The Smarty platform incorporates a number of super-clever programmes that help you manage your business efficiently.
The list below explains all of the different functions of Smarty. Normally, you would need to use three or four different software programmes to do all this. However, Smarty lets you do it all on one platform, at one price -meaning lower costs, and less training required for your staff.
Smarty’s built-in Customer Relationship Management system makes managing your contacts easy. Already got client management software? You can import contacts from excel files, business cards, PDFs, emails and more, creating a database that you can add to whenever you want.
Import, edit and access detailed contact info
Connect contacts to your email accounts
Generate new contact data from public files
Segment contact data according to products
This powerful tool helps you convert your contact database into paying customers, with auto-running email campaigns.
Send welcome emails, newsletters, special offers and more
Monitor open-rates and click-through rates
Create emails that can be sent to subscribers and clients automatically – even when you’re relaxing on holiday
Use the Smarty Campaign tool to send out emails at pre-set interval
The Smarty Campaign tool is perfect for companies who want to send a carefully structured sequence of emails out to individuals. The sequence can be set to run automatically for each new person that is added to the email marketing database. This is also known as ‘drip marketing’.
Email 1 – A welcome email – sent automatically when the subscriber joins your email list
Email 2 – ‘Top tips’ email that keeps the customer interested – sent five days later
Email 3 – Special offer email - sent seven days later
The sequence can continue for as long as you want it to, so you can keep engaging your email recipients without lifting a finger (or toe).
Don’t know how to construct professional-looking emails? Never fear. Smarty Offer gives you a range of pre-designed email templates for when you want to send out special offers to clients. Just choose a template, fill in the details, and voila – a sexy-looking sales email.
Automate your accounting and inventory-checking - Smarty Invoice
Smarty Invoice is like having your own in-house finance team (but without the cardigans). The system can monitor your bank account and remind clients about overdue payments, minimizing the amount of accounting work you do.
As well as taking care of your pesky paperwork, Smarty Invoice lets you export detailed finance reports with a few clicks of your mouse. (Expect a hug from your accountant)
Issue invoices with our built-in Invoice Creator
end out automated reminder emails whenever a payment is not received by the ‘due date’
Send automated thank-you messages to clients
Keep track of VAT and expenses
Export and print detailed reports
Get an overview of business performance - Smarty Report
Want to see how well your company is doing? Smarty analyses data from different parts of your business like finance, marketing and CRM. It will then summarise your performance in simple reports that even your most hungover intern can understand.
Monitor daily, weekly and monthly sales
Find out which salesperson is the most effective, which client brings you the most money,and which client owes you the most money
See useful figures about your database of leads, e.g how many new users are in your database or how many visited your new landing page
Track the performance of your marketing campaigns – get an overview of emails sent, emails opened, links clicked, and more
Update and create your website easily - Smarty Landing Page
Creating web pages can be difficult, and many companies rely on web designers and marketing agencies to do this for them. Smarty’s sophisticated landing page tool lets you do it yourself, quickly and easily, so you don’t have to pay someone else for the work.
Easy ‘drag and drop’ editing – no coding skills required
Optimize performance - A/B test two different versions of the same page
Integrate web pages with social media and other marketing tools you use
Publish wherever and whenever you like
The landing page tool can be used in conjunction with email marketing to promote a new offer, or to advertise new products and services that you are launching.
If you’ve got a website, chances are you are trying to gain or maintain a top Google ranking spot. Smarty Rate assesses your SEO score, letting you know how well you’re doing, and how far away you are from your goal.
Check your SEO ratings
Compare your score with your competitor’s
See easily understandable reports
Pours you a champagne when you reach the top Google spot (just kidding, but we’re working on it)
Connect with other businesspeople - Smarty Network
As the old saying goes, it’s not just what you know, it’s who you know. Smarty Network gives you access to thousands of other businesspeople who use Smarty, so you can share ideas, get inspiration, and attend meet-ups.
Smarty Network only covers London businesses currently, but will be expanded in one of our next updates
Got a hard-working sales team that you need to keep an eye on? Smarty helps you with that too. Never again will you spend hours poring over sales figures – our time-saving business management software collates the data into handy reports for you.
Monitor staff performance
See how close each employee is to their sales goal
Auto-email employees their monthly performance reports
Schedule meetings - Smarty Appointments (coming July 2015)
In August 2015, we’ll update Smarty with our intelligent calendar tool, Smarty appointments. This clever scheduling system will allow you to invite clients to invite their staff and consultants to appointments.
The tool will allow you to see all staff appointments on a centralised calendar. It will also send attendees a reminder so that people don’t miss meetings (unless they’re off sick, but they would have been coughing all the time anyway).
Find out how much Smarty would cost you to useClick