Smarty Contacts can be a great starting point in creating your promotional campaigns. You are able to segment your contacts based on the products or services they buy or are interested in. This means you can create content specifically for them, to better engage with them.
Smarty Email is easy to use and helpful for sending out any emails you want. For example, you might have a monthly or quarterly newsletter type of email you would like to send to your customers. You can easily create these by either choosing from an existing template or creating your own, then add your personalised content. No hassle and no fuss, just beautiful emails to reach your customers.
Drip campaigns can be rather confusing at first, but Smarty helps to simplify the process of both creating and maintaining a drip campaign. The first email you send may just be a welcome email, the second featuring a few products, the third a promotional offer and the final a thank-you for buying! By using this type of drip campaign, you can engage with casual contacts to turn them into happy customers.
To keep updated on email engagement levels, by checking out the reports feature of the email . These reports will give you an insight into who has opened your emails and engaged with the links you have provided and more. Having this information is useful as you create new content to be sent out, you can see which of your past campaigns have been successful and which types have not. Further, if you sent out a landing page with a data capture form, you can view the demographics of who is most engaged with your company.