Your turn to try it:
- To transform a lead into a paying customer and in turn into a loyal customer may take some time and will definitely require some effort. To entice a lead to make a purchase you may send out your welcome, drip campaign with a promotional offer of a percentage off their purchase. Once you get that lead to become a customer, you should keep up with that relationship. Take notice of which products or services they buy, and send more information about those. Further, suggest other products that are comparable to those they have shown interest in to try expanding their interests. Then, if they become a more frequent buyer, try sending out some reward incentives, such as referring a friend for a percentage off their next purchase or a discount on the next purchase of £xxx. Show you appreciate their customer loyalty to help make them feel valued.