CRM, or customer
relationship management, may sound intimidating, however it is rather simple. All CRM entails is
establishing and maintaining relationships with all your customers (still sounds daunting? That’s
ok, it will get easier).
In order to build any relationship with your clients you need to first get basic information about them and their interests to be able to understand what types of products and services they may be interested in. By having knowledge of their interests you can better target said interests in the communications you send out, thereby engaging more with them.
But how does automation software fit into all of this? Well, Smarty’s CRM system is designed to help make managing and organising all your clients easier.